‘Missing middle’ is a campaign co-organized by over 20 institutions operating in the agricultural finance sector, and coordinated by the Smallholder and Agri-SME Finance and Investment Network (SAFIN). On the occasion of the International Day for Micro, Small and Medium-sized Enterprises (MSMEs) on 27 June, this campaign aims to enrich public understanding of the indispensable role of agricultural MSMEs in feeding people on our warming planet.